![]() On January 12, 2010, Zuffa sold a minority interest in the company to Flash Entertainment. Relationship with other organizations Flash Entertainment ![]() The word "Zuffa" is an Italian word ( pronounced ), meaning "fight". The merger was completed on September 12, 2023. In April 2023, Endeavor Group Holdings announced that UFC would merge with the wrestling promotion WWE to form TKO Group Holdings, a new public company majority-owned by Endeavor, with Vince McMahon serving as an executive chairman of the new entity and White remaining as UFC president, replacing Zuffa as parent entity of the UFC. After the Endeavor deal closed, the Zuffa logo and brand were retired from on-air usage in favor of the UFC brand, but Zuffa was retained as the legal name of the company. ![]() Zuffa was acquired in 2016 by a group led by WME-IMG including Silver Lake Partners, KKR and MSD Capital for the price of $4.025 billion. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group. Zuffa ( / ˈ z uː f ə/) was an American sports promotion company specializing in mixed martial arts.
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